Jeewan Shakti Yojna

MADHYA PRADESH

Solution for Government Internal Functioning

Procurement

Published By: SeMT

The Jeevan Shakti Yojana is a welfare scheme launched by the Government of Madhya Pradesh, aimed at empowering women, especially those who were economically impacted during the COVID-19 pandemic. The scheme provides women with an opportunity to earn a livelihood by producing masks and selling them to the government during the pandemic. Through this initiative, the government ensures a steady supply of masks to combat COVID-19, while also supporting women by providing them with a source of income.

Project Details

Brief Background

The COVID-19 pandemic severely impacted various sectors, leading to a significant economic downturn and loss of livelihoods, especially for women working in informal sectors. As the demand for masks surged due to health and safety concerns, the Government of Madhya Pradesh launched the Jeevan Shakti Yojana to address two key issues: providing economic relief to women and ensuring the availability of masks for citizens. The scheme allows women to register, receive government-approved fabric, and produce masks, which the government purchases and distributes to the public.

  • Easy Registration: Women can easily register online or through local administrative bodies, making the scheme accessible to those in rural and urban areas.
  • Guaranteed Payment: The government ensures timely payment for all masks produced, providing economic stability to participants.
  • Standardized Materials: The fabric and materials used for mask production are provided by the government, ensuring compliance with health guidelines.
  • Flexible Work Environment: Women can produce masks from home, offering them flexibility in managing their time and work responsibilities.
  • Widespread Impact: The scheme targets a large population of women, contributing both to economic upliftment and public health.
  • Partnership with Local Bodies: Local administrative bodies help facilitate the smooth distribution of materials and collection of masks, ensuring efficient implementation.

Objective

  1. Empower Women Economically: Provide women with an income-generating opportunity through the production of masks, particularly during times of financial hardship.
  2. Ensure Mask Availability: Contribute to the fight against COVID-19 by producing a large volume of affordable, high-quality masks for public distribution.
  3. Promote Self-Reliance: Encourage women to participate in a community-driven initiative, building self-reliance and contributing to public health efforts.
  4. Support Public Health: Ensure that citizens have access to necessary health supplies such as masks, reducing the spread of COVID-19.
  5. Skill Development: Help women acquire basic production and business skills that can be utilized for future entrepreneurial endeavors.

Benefits

  • Economic Relief for Women: Women, especially those affected by the pandemic, receive a steady income by participating in mask production.
  • Public Health Support: The scheme ensures a continuous supply of masks for the public, contributing to health and safety measures during the pandemic.
  • Empowerment of Women Entrepreneurs: The scheme not only provides income but also instills entrepreneurial skills among women participants.
  • Simplicity and Accessibility: The process of registration and production is straightforward, allowing women from various backgrounds to easily participate in the scheme.
  • Local Economic Boost: By involving local women in mask production, the scheme strengthens local economies and promotes self-sufficiency at the community level.
  • Government and Citizen Partnership: The scheme fosters a partnership between the government and citizens in addressing a critical public health issue.

Implementation Methodology

  1. Registration: Women interested in participating in the scheme register through the Jeevan Shakti Yojana Portal, providing their details and capabilities.

  2. Material Distribution: Once registered, the government provides the women with raw materials (fabrics) that meet approved health and safety standards for mask production.

  3. Mask Production: Women produce masks at home, ensuring they follow the design and safety guidelines set by the government to maintain quality standards.

  4. Collection and Payment: Once the masks are produced, the government arranges for their collection. Participants are paid based on the number of masks they produce.

  5. Mask Distribution: The masks are then distributed by the government to citizens, ensuring widespread availability in public areas and institutions.

  6. Monitoring and Reporting: The government continuously monitors the production process to ensure quality control and the proper functioning of the scheme.

Implementing Agency Details

Name of implement agency

mpsedc

Name of Representative of Agency

mpsedc

Representative Agency Email

samvivek_1@yahoo.com

Representative Agency Phone / Mobile

08527191126

Technology Details

Technology Architecture

Additional Image

Contact Details

Vinay Pandey, Deputy Director, Women Child

vinay.pandey@mp.gov.in

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