Hello Meghalaya
MEGHALAYA
Others
Published By: SeMT
The Government of Meghalaya has launched Hello Meghalaya, an OTT platform to showcase local content, promote regional languages, and celebrate the state's cultural heritage. By offering a platform for creators to reach wider audiences and earn revenue, Hello Meghalaya addresses the financial and accessibility challenges faced by local filmmakers. This initiative encourages the production of diverse, high-quality content while preserving the unique identity of Meghalaya, enriching the broader media landscape with authentic regional stories.
Project Details
Brief Background
The Government of Meghalaya has launched Hello Meghalaya, an OTT platform to showcase local content, promote regional languages, and celebrate the state's cultural heritage. By offering a platform for creators to reach wider audiences and earn revenue, Hello Meghalaya addresses the financial and accessibility challenges faced by local filmmakers. This initiative encourages the production of diverse, high-quality content while preserving the unique identity of Meghalaya, enriching the broader media landscape with authentic regional stories.
Objective
1. To create a local platform for local people consisting local content like movies, shortfilms, music videos and infotainment videos from a single repository for free of cost.2. To foster a thriving creative community and empower local artists to produce abundant and diverse content that enriches our cultural tapestry.
3. Preservation and promotion of the local languages through video streaming of movies, music and other content in local languages.
4. The platform will serve as an inclusive bridge, connecting the Government directly with the masses, providing vital information on a wide array of schemes, grants, and incentives aimed at empowering and benefiting all citizens.
5. The platform empowers citizens to actively engage with government events by offering seamless live streaming connectivity, fostering greater participation and accessibility for everyone.
Benefits
1. Incentivising the Content Creators: Government of Meghalaya is providing sufficient incentive to these content producers to host their content on Hello Meghalaya platform.2. Enhanced Public Engagement: Increased interaction and communication between the government and citizens.
3. Education and Awareness: Higher public awareness and education on important issues, leading to a more informed populace
4. Cultural Preservation: Strengthened cultural identity and preservation through the promotion of local arts and traditions.
5. Feedback and Improvement: Better governance through continuous feedback and active citizen participation.
6. Empowerment: Empowered citizens through accessible information and educational resources, leading to greater societal progress
Implementation Methodology
The implementation methodology of Hello Meghalaya likely involves several key steps to ensure its successful launch and operation as an OTT platform. Here's a general framework:1. Platform Development and Technical Infrastructure:
Technology Setup: Building a robust OTT platform with features like content streaming, user management, digital rights management (DRM), and secure payment gateways.
Cloud Services: Procuring cloud infrastructure to handle content storage, scalability, and real-time streaming.
Mobile and Web App Development: Developing user-friendly mobile and web applications for seamless content access.
2. Content Acquisition and Partnerships:
Local Filmmaker Collaboration: Partnering with local content creators, filmmakers, and production houses to source movies, web series, documentaries, and cultural content.
Content Categorization: Organizing content based on quality, genre, and technical aspects, while considering the filmmaker's experience.
3. Promotions and Marketing:
Local and Regional Promotion: Promoting the platform through dealer boards, bus stop banners, and other forms of outdoor advertising, particularly in rural areas.
Digital Campaigns: Running campaigns on digital and social media platforms to raise awareness about Hello Meghalaya.
4. User Engagement and Localization:
Cultural Relevance: Promoting content in local languages to preserve and celebrate Meghalaya’s cultural heritage.
Community Support: Encouraging Meghalayan residents to register and support local talent.
5. Monitoring, Evaluation, and Feedback:
User Data Analytics: Analyzing viewership data, downloads, and user engagement to improve content offerings.
Feedback Mechanism**: Regularly reviewing user feedback to enhance content and technical features of the platform.
This methodology combines technology, content creation, and regional focus to build a sustainable OTT platform for Meghalaya.
Implementing Agency Details
Name of implement agency
Meghalayan Age Limited
Name of Representative of Agency
Robert Lyngdoh
Representative Agency Email
ceo@themeghalayanage.com
Representative Agency Phone / Mobile
9863065161
Availability of application for implementation in Other States
(Details on how this application can be made available to other State)
Yes. Details can be provided on request.
